A great domain management portfolio will allow you to showcase the work you’ve done, as well as convince potential clients that you’re the right person to manage their business’s domain names. Here are a few ways to create a high-quality domain management portfolio that allows you to do just that.
What is a domain portfolio?
When you own a portfolio of domains, it means that you have enough domain names to effectively manage and operate your business. With just one domain, if you lose it or get penalized by Google, your entire business could be on its way down. However, with a portfolio of domains, you’re able to manage risk much better as you no longer depend on any single domain for traffic.
Reasons to create a domain portfolio
1. You could end up with a valuable collection of domain names.
2. You can share that collection with others for a fee.
3. You can use them to create websites and build traffic to other sites.
4. They may be worth something in their own right someday . . .
if you’re patient enough to wait and if luck is on your side. It’s possible to increase value by adding premium content (like articles and ebooks) around your domains, driving more search engine traffic from both high-quality incoming links and good old fashioned backlinks.
The benefits of a well-managed domain portfolio
When you have a portfolio of domain names, it gives you a lot of options when choosing which one is right for your next business idea. You can be more deliberate and choose one that’s been carefully thought out to best meet your needs. Having an option or two opens up opportunity; instead of going with a generic name, you can use something more unique that expresses exactly what you’re about. Having multiple domains also makes rebranding easier (and less expensive) if needed down the road.
How to manage your domain portfolio
To manage your domain portfolio, you need to have proper management systems in place. Creating a schedule and sticking to it will help make sure that all your domains are monitored regularly. Following these simple steps should get you started on maintaining control of your domain portfolio.
1) Assign an individual to be responsible for each domain. It’s best if there is only one person who can access the account information, passwords, etc. This is critical because if multiple people have access to a single account they may forget or neglect their responsibilities. As your portfolio grows it will become important to assign different tasks to each person responsible for managing your domains which is why it’s best not to share accounts among multiple people.
2) Schedule check-ins throughout the month. Set check-in dates and times so that your domains are checked up on on a regular basis. Try scheduling weekly check-ins during slower seasons, then switching to biweekly checks during busier times so you don’t miss any opportunities to renew expiring domains while keeping costs down.
What to include in your domain portfolio
Start with a list of all your domain name registrations. For each name, include: The domain extension (example: .com) The domain name itself Any info on who registered it and when The registration details (the registrar and expiration date). Include whether you bought or sold it, and how much you made or lost in each case. Next, list all your active domains by traffic volume in descending order, from biggest to smallest. A final section should be devoted to parked/dropped domains.
Types of domains included in a portfolio
.com, .net, .org, .biz, .info, .us : Choosing a domain depends on what you want to do with it. For example: Marketing your business? Choose a dot-com. Launching a personal website? A dot-me or dot-name will suffice. There are literally millions of domains out there—but stick to industry standards.
Domain portfolios are an important and often overlooked piece of online real estate. By managing and monitoring your domains, you can maintain a strong web presence while protecting your brand and online assets. In this article, we’ll discuss the benefits of a well-managed domain portfolio and ways to improve your domain management skills.